Professional Summary

Senior Performance Marketing professional with 12+ years of experience driving measurable growth through Google Ads, Meta Ads, and multi-platform PPC campaigns. Proven track record across eCommerce, Lead Generation, SaaS, Real Estate, Legal, Automobiles, Healthcare, and B2B services, managing high-budget international accounts. Strong expertise in analytics, conversion tracking, CRO, and client-facing strategy with a results-first mindset.

Core Skills

Google Ads Platform

Search, Display, Shopping, Performance Max, YouTube

Meta & Social Ads

Facebook & Instagram, LinkedIn, TikTok

Multi-Platform PPC

Bing Ads, Amazon Ads, Reddit, Native, Programmatic

Performance Optimization

ROAS, CPA, LTV, CAC Optimization

Analytics & Tracking

GA4, Google Tag Manager, Conversion Tracking

CRO & Growth

Landing Page Optimization, Lead Generation, eCommerce

Data & Tools

Looker Studio, Power BI, Excel, Advanced Analytics

E-Commerce Platforms

Shopify, WordPress, NetSuite

Professional Experience

EDKENT® Media

Senior Performance Marketing Manager
Mar '21 – Present | Remote | International Clients
  • Led end-to-end paid media strategy for international clients across Google Ads and Meta Ads
  • Managed monthly ad budgets ranging from $80K to $100K+
  • Improved ROAS by 30–60% through campaign restructuring, audience refinement, and bidding strategy optimization
  • Implemented GA4 and GTM setups to resolve attribution issues and improve data accuracy
  • Delivered performance reports and strategic insights directly to stakeholders
  • Designed and built a custom research automation application using Google AI Studio, reducing campaign research time by 70%

Coscom Marketforces Inc.

Performance Marketing Manager
Feb '19 - Mar '21 | Agency Role
  • Managed 10–15 client accounts simultaneously across lead generation and eCommerce
  • Reduced CPA by up to 40% within 6 weeks for SaaS and service-based clients
  • Built campaigns from scratch including keyword research, ad copy testing, and funnel optimization
  • Coordinated with design and CRO teams to improve landing page performance

Paradigm Realty

Paid Media Manager (Real Estate Marketing)
Oct '17 - Jan '19
  • Owned paid acquisition strategy for residential and commercial real estate projects
  • Delivered consistent qualified lead volume while maintaining target CPL
  • Optimized local and high-intent Google Search campaigns for regional markets

Adoroi Tech Ventures Pvt. Ltd.

Performance Marketing Specialist
Aug '16 - Aug '17
  • Executed Google Ads and Meta Ads campaigns for SaaS and technology clients
  • Focused on lead quality improvement through audience segmentation and CRO testing
  • Supported analytics, reporting, and ongoing campaign optimization

Infinitum Digital Pvt. Ltd.

PPC Executive
Mar '13 – Jul '16
  • Executed Google Ads Search and Display campaigns under senior supervision
  • Conducted keyword research, bid optimization, and ad copy testing
  • Built a strong foundation in paid media execution and reporting

Education

Bachelor of Science in Computer Science

Lala Lajpat Rai College of Commerce and Economics, Mumbai

Certifications & Achievements

Advanced Excel, Power BI & AI Tools Workshop

2025

Google Search, Display, Video, Shopping Ads Certification

2025

Google Analytics 4 (GA4)

2024

Proven & PROFITABLE Amazon PPC & LinkedIn Marketing

2024

YouTube, Bing, TikTok Marketing Certifications

2024

Fundamentals of Google Tag Manager (GTM)

2023

Tools & Platforms

Google Ads
Meta Ads
LinkedIn Ads
Microsoft Ads
GA4
GTM
Looker Studio
Power BI
Excel
Search Console
Shopify
WordPress
NetSuite
HubSpot
Salesforce
ChatGPT & AI Tools

Work Authorization & Availability

✓ Eligible for remote international roles
✓ Flexible across global time zones
✓ Available for immediate engagement