SHANKAR MOHAR

KPI's (Mar 2013 - Present)

• Led end-to-end paid media and growth strategies across Google Ads, Meta Ads, and LinkedIn Ads for SaaS, B2B, B2C, Ecommerce, Real Estate, Legal, Healthcare, and Automotive businesses across the US, Canada, Europe, and Middle East.
• Managed and optimized monthly ad budgets ranging from $110,000 to $500,000, with accountability for ROAS, CPL, CAC, revenue, pipeline quality, and forecast accuracy.
• Generated multi-crore revenue impact (₹21 Cr within two months) for real estate and high-ticket businesses through intent-led paid media and location-based targeting strategies.
• Designed and implemented advanced conversion tracking and attribution frameworks using GA4, Google Tag Manager, enhanced conversions, and CRM integrations, improving attribution accuracy and decision confidence.
• Built and automated performance reporting systems using Looker Studio and Power BI, reducing manual reporting effort and enabling faster, data-driven optimization cycles.
• Led AI-driven performance initiatives, including the development of a custom AI-powered research automation tool (Google AI Studio) that reduced campaign research time by ~70% and improved speed-to-insight.
• Managed 15–17 active paid media projects simultaneously, maintaining performance consistency through structured prioritization, automation, and standardized workflows.
• Improved lead quality, sales velocity, and funnel completion rates through remarketing, audience segmentation, bid optimization, and cross-channel attribution analysis.
• Maintained high data integrity and compliance across ad platforms, analytics tools, and reporting pipelines, ensuring reliable performance measurement at scale.
• Collaborated closely with sales, product, and leadership teams, translating paid media performance into business outcomes, not just platform metrics.